Many times we do not give it the importance it really has, but typography is a key element in the design, which can make the difference between success and failure. Do you know what typography is and how important it is in web design? Do not worry, we will tell you everything in this post.
Typography is key when creating a website because the font you use on your online site will fulfil a double mission: on the one hand, it will evoke positive feelings in whoever reads it, and on the other, it will help your website to be easier to read. If it is difficult to read, users will tend to leave your page and, with all certainty, they will not return. For example, serif fonts are getting more and more popular in this regard.
Another factor that you should consider when choosing your typography is the sector in which you work, as there are industries that accept more serious than others, and that should be reflected in the fonts you choose for the design of your Internet page.
A suitable font such as a commercial typeface is attractive and according to your corporate line will be definitive for your website to look perfect and professional.
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Typography is essential to achieving a good web design
You should not forget that your website must be a reflection of your brand. A good website communicates to users what you do with just a glance, and one of the best ways to convey it is through typography. That is why it is essential that you do not neglect this element, however, how can you choose the best font?
5 keys to keep in mind about typography in your web design
In order not to fail in the design, there are some aspects that must be kept in mind when placing fonts on your website:
- Legible typography
One of the most important is that the font is easily readable, both because of the font and the size you use. Too small a font strains the user’s view, and too large a font overwhelms the user. At the midpoint is a virtue.
- Appropriate fonts
Colourful and original typefaces can be very popular in certain areas, but you always have to take into account where the fonts are going to be placed. For the texts, choose serious and legible fonts, and you can be a little riskier for the headings. However, you should forget about old-fashioned or medieval fonts, and not abuse those that mimic handwriting.
- Font consistency
A text on a website has to be consistent, and for that reason, you should not place too many different fonts in the same text or space. You must be cautious, and use two or three fonts for the entire web page. If you abuse font types, confusion is generated and aesthetically it is not successful.
- Adequate funds
Another important issue is that the message is transmitted correctly, and for this, it is essential to talk about the background in which the typography is placed. Flat backgrounds are preferred because they allow easier reading, and in any case, if it is not a flat background, at least one that allows the legibility of the text and does not distract the user from its content.
- Justification of the texts
The typography of the texts is essential, but also their structure. You have to take into account the justification of the paragraphs, which is key when reading the text. Do not forget that the viewer reads in a pyramidal way, and that is difficult with centred texts, for example. The maxim is to try to ensure that the texts are structured in the most natural way for your own eye.