In the dynamic landscape of advertising and marketing, where creativity and innovation collide, the emergence of digital displays has catapulted the industry to new horizons. Gone are the days when traditional static billboards and print media reigned supreme. Today, digital displays have become the canvas for imaginative marketers to craft interactive, captivating narratives that resonate deeply with their target audience. It is evident that digital is not just a trend but a seismic shift. This transformative way of communicating with audiences is being propelled by groundbreaking technologies from Taiwan leading.
Unveiling Taiwan’s pioneering technology to global marketers is the Taiwan Excellence Award, established by the Ministry of Economic Affairs in 1993. This award recognises brands that are shaping industries worldwide. Every year, selected brands are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that win recognition then serve as examples of the domestic industries and are promoted by the government in the international market in order to shape the creative image of Taiwanese businesses.
Two such award-winning products that transforming creativity are iBASE’s SE-103- N 4K a digital signage and ZCom’s SP230-S5 which is a last mile or backhaul outdoor wireless access point.
IBASE’s SE-103-N 4K digital signage is a game-changer for businesses seeking to make a lasting impression on their audience. An outdoor ultra-slim fanless 3x 4K digital signage 5G player, this one is tailored for harsh outdoor environments. This device supports Intel® Atom® X6000 CPU and three HDMI 2.0b that can be connected to three 4K screens with resolutions up to 12K via video-driven stitching technology. Its system is the thinnest industrial-grade fanless player in the industry (2.5cm in height) and with 5G connectivity, that can operate in a wide temperature range from -20°C to 75°C. With its hardware EDID simulation and HDMI-CEC remote control function, the system and screen playback status can be remotely monitored. In fact, its hardware-based out-of-band (OOB) management function allows it to remotely manage devices, even when the OS is unresponsive or the device is powered off. The iSMART energy-saving and remote monitoring technology provides automatic power on/off scheduling, power resume, and low-temperature guardian functions.
When it comes to internet connectivity, the last mile is typically the speed bottleneck in communication networks, and its bandwidth effectively limits the bandwidth of data that can be delivered to the end user. ZCOM’s SP230-S5 is an outdoor access point for remote areas with extreme weather conditions. It is capable of transmitting high power for long distances and supports multiple clients based on MU-MIMO technology. Based on 802.11ac Wave 2 technology, its throughput is up to 1,167Mbps. With built-in high gain antennas & ERIP 38dBm, its coverage can be 400 meters & transmit over 6KM for video streaming at PTP mode depending on the regulations of each country. It extends transmission for a longer distance with reliability. It features low power consumption (<12 W) & equipped with a PoE out capability that not only enables cost-effective deployment to applications such as surveillance but also solves the problem of labor shortage for equipment maintenance, thus speeding up network penetration. With robust design of wide operating temperature, surge protection, and IP67 rating, it can withstand harsh environments. The shape with 23.7-degree slope can prevent rain/snow accumulation. With these features, SP230-S5 is especially suitable for rural areas.
The advertising and marketing industry is undergoing a metamorphosis, led by the creative fusion of digital display technologies and the innovative prowess of Taiwan. These displays have become dynamic canvases, breathing life into brand narratives through captivating visuals and interactive experiences. With such captivating tools, brands can transcend traditional advertising, forging emotional connections with their audiences and pushing the boundaries of creativity. We stand in an era where creative limits cease to exist, powered by the extraordinary innovations emerging from Taiwan’s technological landscape
Click to know more : https://www.taiwanexcellence.org/en
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