Artificial Intelligence is penetrating all areas of human activity. It helps to make fast and rational decisions. Large and recently small organizations have long used AI in their work. Heads of PR agencies share their opinions on ways to improve business with the help of artificial intelligence. AI opens many marketing features. They are more efficient, thoughtful, and customer-focused. Now it’s not about using artificial intelligence. It’s about integrating it into your business to make a significant difference.
AI will improve brand image and customer experience on a long-term basis. There has been a rapid increase in productivity after introducing artificial intelligence technology. Productivity growth can be as high as 40%.
If you are going to rent a car during your traveling, use car rental from Orlando airport. The website also has AI that helps you to choose the ideal vehicle depending on your purpose among available cars for rental.
Table of Contents
Predicting consumer behavior
Data is the foundation of decision-making. Algorithms analyze the available information. They offer the most reliable business solutions, identifying potential customers. And the use of computational behavioral prediction models can help leverage digital data.
AI determines how likely a particular person is to make a buy and the consumer value.
Use artificial intelligence to define the target audience and campaign objectives. Tools like AdWords are handy in this context. The service gives you access to critical information. It recommends strategies that can help you achieve your marketing goals.
Reducing load times by using accelerated mobile pages (AMPs)
Artificial intelligence in SEO will change the landscape of digital marketing. In particular, AMP technology will focus on content in the news stream. AMP will also increase your site’s chances of being in the top 3 of Google’s search results and increase organic traffic. Using AMP is a great solution to increase audience engagement in content consumption. Suitable for those whose site is already adapted for mobile devices. This tool is used by giants like eBay, which uses AMP versions of product listing pages.
Content personalization
Automate tasks with ease and create personalized content to enhance the customer experience. Such platforms help create content that increases audience engagement. It identifies potential customers and optimizes existing content for unique purposes.
Aizimov program helps create personalized messages. Based on his digital footprint, the program builds a psychological portrait of the user. It also determines what kind of message will interest him and how best to create it. Aizimov also selects the most effective channels for messaging, be it email, Twitter, LinkedIn, or any other social network.
AI can improve the user experience with your site. Artificial intelligence analyzes data about the user, such as location, device, age, past online activity, and so on. The information you get helps you automate your email marketing. It’s also possible to send regular push notifications based on specific circumstances. Customizing the customer experience increases not only revenue but also reduces budgets.
Content creation with AI
Automated business content creation is enjoying great popularity. Gartner predicts that by 2018, 20% of business content should have been created by machines.
There are many forms of digital content that AI can be involved in creating. Among them:
– Сontracts and reports;
– Profit and loss statements;
– Real-time reviews from warehouses;
– Targeted messaging;
– Annual reports, press releases, and news articles;
– Personalized communications, and so on.
You’ll find a wealth of AI tools to help the content creation process. Other format services, such as Rocco, offer fresh ideas most likely to appeal to your audience. It is necessary to pay attention to the visual component of SMM. Some unique platforms use geolocation data, keywords, hashtags, and visual recognition technologies. They analyze the most prominent images on social media. It allows them to generate the most attractive visual content at all stages of the brand’s interaction with the customer.
Optimizing contextual advertising with AI
With AI, you can find new channels for contextual advertising that your competitors aren’t already using. Most marketers budget for contextual advertising in AdWords and Facebook. That said, contextual advertising shows high effectiveness – 79% of marketers confirmed this in 2019, according to Hanapin Marketing – which can be increased even more with the proper content allocation. Artificial intelligence systems can help optimize ad impressions. For example, the Albert platform gives access to services for autonomous media buying.
Chatbots
Chatbots powered by artificial intelligence can improve the quality of consumer interaction with a brand. Grand View Research found that 45% of users prefer to ask questions to chatbots. Also, chatbots can predict what kind of problem a particular consumer will address by accessing user data.
Machine learning technologies improve the ability of chatbots to diagnose and solve user problems. It uses pattern analysis of hidden data, deep learning, semantic recognition, knowledge graphs, and other technologies.
Automatic image recognition
An algorithm for recognizing people and images. The accuracy of visual recognition in artificial intelligence is 99%, and this feature can be very used in marketing.
Marketers can use image recognition to synchronize online content and offline customer behavior. The software helps track visitors’ in-store experiences and links them to a personal profile. Facebook, Amazon, Pinterest, and many other global brands already use similar technology.
Conclusion
Now is the time to develop intelligent businesses by harnessing the power of artificial intelligence. No matter what kind of business you have, delivery, store or car rental services, artificial intelligence will help you to reach the next level of your business.
If the full potential of AI is unlocked, it will enable the most influential business decisions. It will lead to better interaction with the consumer.
varsha 
Swati