Animation and where to use it when people like Logo
Digital technologies continue to bring innovation, so the design is evolving rapidly. One trend changes, and designers have to keep pace with modern techniques and directions.
Motion design was rated as one of the top trends this year. Animated elements have become a central part of a robust design by offering new and innovative solutions. Animation is applied to various components of a digital product’s user interface and any other graphic material.
The animated logo is a popular marketing and brand identity asset. Motion designers transform static logos into something new and unique. Many brands still share the animated version of logos with the world. But why do companies invest in logo animations?
Let’s find out what advantages an animated logo can bring to a brand and where we can apply it and why people like Logo.
Table of Contents
What is an animated logo?
A logo is like the heart of a brand identity. It presents the nature of a company or a product and plays a vital role in a branding strategy. A strong logo can appeal to the target audience and tell a brand’s story.
When graphic designers do their job well, a logo establishes a powerful brand image that serves as the basis for a great marketing plan. The era of static and pure graphic design is over.
Modern technology stimulates excellent opportunities, and professionals must take advantage of them. To give the logo a fresh look, the design experts decided to add some movement.
The level of animation can vary from simple movements to the complete presentation of a short video.
Based on business goals and the type of personality they wish to demonstrate, a company and designers agree on what kind of animation to choose and how long it will last to customers.
Today, the tools that help to create animated graphics are freely available.
They are also clear enough, so graphic designers often create animations themselves. However, when a brand needs a complex video, it can turn to motion design specialists.
Why do people like Logo Animation?
Aids in Digital Marketing
A popular marketing strategy for almost any company is to create a unique and memorable promotional video for your company to receive maximum brand awareness views. A promotional video usually ends with the company logo; a traditional logo can spoil the promotional video.
When the video finishes with an attractive animated logo, the impact of the video increases notably and usually stays in viewers’ minds. Suppose you don’t include a unique animated company logo in your promotional video.
In that case, your competitor’s ads can look a lot more attractive than yours, which means you could lose potential customers.
The animated logo can represent everything about your business
The animated logo is an excellent source for business storytelling. Some very creative minds can create animated logos that represent everything about the company. Coca-Cola, Google, and Designers.MX are a few examples of a hundred brands that tell a story.
The logo is shaped to suggest what the company is selling to the viewer. Not only does this make the logo interactive in a way, but it also increases brand awareness efficiency for corporate marketing.
These are the top reasons you should get an animated logo for your business as soon as possible, regardless of company size and market. Competitors have started utilizing animated logos in digital marketing, making it risky to stick with traditional logo design.
It can create a negative image in the minds of potential customers who may assume your business is not keeping up can—market innovations for any reason.
Since companies spend a significant amount of money on marketing, spending a few extra bucks on an animated logo design won’t hurt. It will most likely boost your brand awareness, expand your customer base, and create a positive reputation on the market.
Keeping Up With Industry Marketing Innovation
A basic rule of thumb in the marketplace is that any company must innovate at the same rate as the competition or face high production costs that will eventually put them out of the industry. Something similar happens with marketing.
If you continue to use your traditional logo, chances are your competitors will attract many prospective customers through their distinctive animated logo on digital media. It also builds a company’s reputation in the marketplace because customers indicate that it is doing well and is ready to spend on advertising.
The animated logo is attractive
Another important reason the animated logo can be a must for you is that it is attractive, unlike traditional logos. When the logo changes shape, and animated effects appear, viewers are tempted to watch the animation, which is the only benefit of engaging content.
When viewers engage, they will remember your brand and not ignore you from a list of companies in the industry. However, it takes immense creativity to create this connection between visual content and viewers.
Therefore, consult a creative expert and discuss logo ideas before giving the logo design company instructions. Be very specific with the education and ask the company to change the design as many times as possible.
Increasing Return on Investment
The more people who interact with your brand, the higher your marketing ROI. This is because if your audience finds your content engaging, your bounce rates will be much lower. This means they’ll stay long enough to find out more about what you have to offer.
How to Use a Logo Animation?
Video content is used in many different types of digital marketing. As a result, there are a plethora of potential placements for your logo animation.
Social media is a crucial tool for displaying your product or service. Consumers not only discover new products and services there. By combining a logo animation into your video content, you’ll be able to increase brand awareness by leveraging the power of consistent branding.
Furthermore, animated logos can be converted to GIFs and incorporated into GIFs. Don’t limit your logo animation to paid advertisements. You’ll be able to combine them into organic posts as well.
Your landing page or website
In your digital marketing landscape, your website is prime real estate. Including a logo animation on your site can help to reinforce your branding while also lowering bounce rates. When visitors to your website watch your logo animation, they will naturally spend more time on the page.
This metric alone has a significant impact on your SEO rankings.
Do you provide product or service demonstrations? Or do you have explainer videos that explain what you offer or how to use your product or service? A logo animation can tie in the information you’re presenting to your brand in all of these scenarios and more.
And this is critical when we Consider that consumers frequently weigh and evaluate their options simultaneously. By ensuring that they understand what distinguishes you from others in your niche, you increase your chances of gaining their business.
In promotional videos
Promotional videos can cover a wide range of topics. You could be promoting a new product or a service expansion, an upcoming event, a recap, or an upcoming sale. Make sure to include your logo animation in your promotional videos, no matter what they are about.
OOH digital ads
Ads displayed on screens in public places are digital out-of-home ads. This could happen at aa bus stop or station or the exterior of a shopping center. These banners, regardless of placement, target audiences who are physically close by.
As a result, they are comparatively unchallenging to engage with an advertisement with logo animation. Or even just a logo animation to increase brand recognition.
Video branding is essential regardless of the marketing channel you’re talking about. Also, on YouTube, where viewers tend to watch longer, you can try using longer animated logos in the video intro or outro.
The longer the total playtime of the video, the better the performance within the YouTube algorithm. And this will rank your video higher in the search results. There is also the added benefit of professionalism that comes with videos that include high-quality logo animations.
This is very useful for potential customers, sponsors, and partners.
We are confident that if a company is serious about building a solid and memorable brand, it needs to invest in its logo. Adding animations to this logo can take things to the next level and make your head and shoulders stand out from your competitors. I hope you found this helpful.