In the world of human resources and staffing, CRM is an acronym for candidate relationship management. This CRM is often confused with the CRM associated with sales and marketing which stands for customer relationship management.
Recruiters use CRM software to manage the early stages of their hiring process. It is true that how well an individual performs as a candidate suggests how they might perform as employees, but today, the search for outstanding applicants has become quite competitive. This is where CRM software become useful. Using CRM software, recruiters can tap into a talent pool of even non-applicants. Visit https://www.inc.com/peter-economy/7-characteristics-of-remarkably-awesome-job-candidates-make-sure-your-next-hire-has-what-it-takes.html to learn more about the characteristics of amazing job seekers.
As with marketing automation tools like Marketo, recruiters can keep these candidates warm and engaged with their brand by leveraging messaging campaigns. With CRM software, hiring professionals have quick and easy access to past applicants, qualified candidates that weren’t hired, and a continually updated list of qualified passive candidates. Access to data like this can speed up the hiring process to help save time and keep costs low.
What is Recruitment CRM?
Recruitment CRM is used by staffers and talent acquisition professionals to manage all aspects of staffing and recruiting. Using this software, recruiters can build and maintain relationships with a larger pool of talents and effectively streamline the whole recruitment process.
Many companies provide this software as standalone that integrates into their clients’ existing ATS, while others provide a fully integrated option within their talent acquisition suites (TAS). That said, CRM recruitment software should have the following components built into it:
- Talent pools
- Email and text message campaign features
- Landing page builder
- Drip campaigns
- Robust search functionality
- Source analytics
- Conversion rate analytics
- CTA for landing pages
- The option to move interested candidates over to active job openings
- Automate meetings, events, and workshop invitations
- Conduct surveys and polls.
Benefits of CRM for Recruiters
Considering the shortage of skills in many occupations, speeding up and streamlining the hiring process has become critical. The primary advantage of using candidate relationship management software is that hiring and candidate management becomes a lot more efficient, making the whole process easier and faster.
This software allows hiring professionals to quickly find and assign the right candidates to open positions. What this means is that recruiters no longer have to go over thousands of applicants to find the most suitable and qualified candidates. This software not only speeds up the process leading up to interviews but also improves the rate of acceptance.
The presence of accurate analytics allows hiring professionals to track the effectiveness of their email campaigns, sourcing strategy, and talent pipelines at every stage of the hiring process. With this feature, recruiters can see what works and what doesn’t, allowing them to tweak their strategies until they find the one that works. Ultimately, they are equipped to make more informed decisions.
Essentially, CRM helps recruiters:
With access to a proactively sourced talent pool, hiring professionals can get in touch with qualified candidates much faster. Because candidates are few and are all qualified, the recruitment process can be moved up to the interview stage much faster. The effect of all these leads to a quicker hiring process.
Automate Talent Engagement and other Time-Consuming Tasks
With the help of the built-in text and email features, candidates in the talent pipeline can be kept engaged with the brand. With the ability to automate sending out personalized texts and emails, recruiters can keep people they have their eyes on warm and engaged with the brand.
This improves their relationship with top candidates and overall, better their chances of hiring them when the time comes. Also, since this process can be automated, recruiters have more time on their hands to handle other matters that need their full attention. Click here to learn more about the benefits of automation in recruitment.
Get More Insights with the Built-in Analytics
As we mentioned earlier, with the presence of analytics, recruiters can get more insight into where top talents come from, their conversion rate, how well their strategies are working, and a lot more. Data like this is highly valuable and can significantly impact the efficiency of hiring professionals.
Find and Hire the Best Talent from Large Applicant Database
With this software, recruiters have access to robust talent pools of top candidates. They get to see key information and details about these candidates such as experience, qualifications, skills, and sometimes awards and recognition.
With information like this, finding the right person for the job becomes a lot easier. They get to see whether an individual checks all the right boxes before even reaching out to them. This saves time and that ensures only the best man for the job is hired at all times.
Perhaps, aside from improving relationships with future hires, the ability to measure the success of hiring effort is one of the biggest advantages of candidate relationship management software. By continuously studying and measuring these metrics, recruiters can drastically improve their hiring process over time.