Interacting with audiences can be challenging. One of the best ways to do this is to use the same platforms as your prospective customers, and mobile devices are something that most people interact with.
Mobile applications are useful not only for marketing and eCommerce. They can bring real benefits in the world of business and personal productivity. No matter what audience your app is intended for, it is undeniable that innovation is a key ingredient of success. A great way to get started is to understand the future of mobile applications. So, let’s talk about custom apps development and its trends in 2023! As well, while you’re reading, try to think about how each trend can boost your business.
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A few words about the mobile app development market
According to one expert research, the global mobile app market was valued at $177.63 billion in 2022. This indicator is estimated to have a CAGR of 15.4% from 2022 to 2030. The mentioned research says that one of the drivers behind the growth of mobile applications is the expanded availability of the Internet in earlier closed niched.
Artificial intelligence has also made apps more powerful, making them popular with consumers. Weelorum experts note that entertainment is another crucial sphere where mobile applications are very needed.
Spotify, YouTube, TikTok, and others are dominating this segment with on-demand streaming content. They have found more innovative success due to advanced ML algorithms that get useful information, and interests, and suggest content that they might like. Now, when we have a better understanding of the importance and current state of affairs in this area, let’s take a look at the latest trends in mobile app development. We would also like to tell you how they can be valuable for your company, startup, etc.
The new trends in mobile app development
Create an immersive experience with augmented reality
Not so many years ago, Google tried out deep virtual reality on smartphones with Google Cardboard and Google Daydream.
While this vision has never been fully realized due to hardware restrictions, the target of providing an immersive experience for users exists in the form of more approachable technologies, like enlarged reality. AR developers in 2023 will have access to more powerful tools than ever before, allowing users to do a lot more than could imagine.
Improve security with advanced features
Due to the growth of cyber-attacks and their progression, the current trend is to increase the security of mobile devices with the help of innovative technologies. One of the distinctive features of modern smartphones is advanced biometric technology. Almost all modern smartphones use biometric data such as fingerprints, and facial and voice recognition.
Some smartphones, though a little less common, support iris scanning and hand scanning. These features are useful not only to protect your device. They can also be used to increase the security of mobile applications and more.
For example, a user may use biometric technology on their phone to authenticate when attempting to enter a secure room or safe in an office. However, it is worth remembering that biometrics can not protect you in 100% of cases, and can also fall victim to intruders. Substitution methods exist for different biometric data.
To reduce the likelihood of successful counterfeiting, developers can enforce more than one biometric method. For instance, a user may be asked to confirm a fingerprint and scan it to access a safe or some valuable data. In addition, there are various methods of protection against spoofing.
Extend the functionality with mobile payments
In the modern world, there are several ways to exchange money from hand to hand. Yet, one of the most user-friendly methods is mobile payments with near-field communication (NFC). This technology guarantees the security of transactions. Plus, it is very handy in performance – just hold an unlocked device close to a payment terminal that supports NFC.
This has a number of advantages:
- Mobile payments are efficient.
- It reduces contact and minimizes the transmission of diseases at checkout.
- NFC payments are secure.
- It’s fast.
Boost efficiency with mobile apps without any installation
Two new technologies for Android and iOS bring innovation to mobile apps. They are Google Play Instant and Apple App Clips.
These innovations are useful to help people use limited parts of the application for one of the following purposes:
- For the application testing before installing its full or even paid version.
- For using only some options of the app. Sometimes it is important for saving space on the device.
You can also use these smaller, more affordable apps to reduce the barrier to getting started with the app and increase your overall install speed. For online stores, real estate stores, and other e-commerce storefronts, downloading an app can put off a potential customer.
Giving users the ability to go straight to the storefront and start adding items to their cart allows for more conversions. This not only speeds up access to applications for users but also helps them save space on the device.
Increase scalability with cloud computing
Mobile application developers have to face the challenge of developing applications optimized for weaker hardware, and this often leads to various trade-offs.
This problem is compounded by the lack of hardware capability of Android devices, which can differ from the highest level to the lowest level.
Cloud computing is responsible for the fact that mobile devices can remotely take advantage of robust hardware.
Here are some notable benefits of mobile cloud computing:
- The transfer of computing power to the cloud reduces the power consumption of the smartphone.
- Cloud computing uses less mobile device memory.
- Significantly improved scalability.
Summing it up
Over time, mobile technology will become more powerful and advanced. Mobile app development is the closest niche to innovations.
Recently, there has been a shift in software development from monolithic applications to the use of microservices. The traditional programming approach is to write all code and functionality within a single project and service.
When the user installs the application, all parts of the project become independent. However, Weelorum experts say that a more innovative programming strategy in 2023 is to delegate parts of the project within the team. Or, in other words, this is the division of projects into the creation of microservices.