PR research is essential for companies interested in boosting their brand visibility, attracting new clients, and standing the competition on the market. This type of research is versatile and should be applied if you want your products and services to stand out. As a public relations specialist you focus on positioning your brand as a “top-leader” in the niche industry. It is a secret way to make your brand get the needed voice of credibility and brand leadership. More and more companies are interested in undertaking this specialized type of PR research, as it permits them to differentiate from the serious competition. You will not find a better tool to gain the maximum of awareness of your industry. Additionally, it is a way to attract new customers and increase your income.
Can PR Research Be Leveraged?
If you conduct original public relations research it surely will spark high engagement. Many journalists are interested in getting such exclusive insights. Composing such content and using it for blogs, social media platforms, mails, etc. you will receive much higher clients’ engagement and boost your exposure. Content performed without proper PR research misses a lot of data and lacks opportunities.
The metrics/ROI are proven to be the following:
your articles will be shared 6 times more;
you will experience 30 times higher social media engagement;
you will uplift in the young and active generation.
Efficient Recommendations on How To Start a PR Research Campaign?
If you do PR research for the first time, you should follow these recommendations. You will solve the task much easier and faster. The final outcome and impact on your business will pleasantly surprise you. So, let’s start:
Table of Contents
Start with assessing the landscape
You should start searching for suitable and eye-catching topics in advance. Many PR specialists forget about this step and make the process more complicated. Choosing topics and suitable content is an essential factor to achieve success with your public relations research. This initial phase can help you see the most popular trends with the highest audience engagement. It permits you to see which topics are overused and less interesting to your target audience. A well-done research can make your content unique, engaging people to follow your company and use its services/products.
Create the questionnaire
When you create the questionnaire, you should not forget to include headlines, as they help interest your future readers. Make sure that you focus on the initial topic of your research process. The main purpose of including headlines is to cover the main topics that you want to deliver to your audience. By creating headlines, you will create an exciting presentation of your company. Do not forget about SEO basics when you work with headlines.
Master the art of storytelling
Once you are finished with the survey and collected the needed data for your public relations research, it is recommended to craft a series of stories from your findings. Mastering the art of storytelling, you will make your PR campaign more efficient and get the maximum of your readers’ attention. Besides, when you present your stories to journalists, they will be satisfied to see many interesting details rather than a dry picture. Always stimulate the interest of journalists and your audience.
Final Results of the Public Relations Research
You have a clear understanding about the importance of PR research for your company’s success. It is the way to become trendy, visible, and credible on the local or global market. Tailor the research to the specific needs of your brand and give yourself engagement and credibility.