As of 2022, it’s estimated that there are around 3.96 billion users active on social media. That’s half of the global population! What’s more, with an annual growth rate of 3.7%, this number is expected to reach 4.41 billion by 2025. In other words, social media analytics tools is one of the most effective digital marketing tools a company can use.
Leaving numbers aside, social media allows for a two-way conversation between companies and their target audiences: companies interact with their followers via posts, while followers respond through comments, likes, shares, etc.
This allows businesses to establish a stronger connection with their audiences, thus enhancing brand recognition, awareness and ultimately generating more revenue. Here, you can contact a subject matter expert like “Marketing Reports” that can help implement the best marketing analytics dashboards and social media analytics tools like Facebook analytics dashboard, Twitter analytics dashboard, LinkedIn analytics dashboard, etc. They can also help integrate into your system the best marketing reporting tools and social media page analytics for measuring, monitoring and identifying all the key customer behavioral patterns on a certain page or social platform.
But, to make that happen, you’ll need data. Lots of it!
Otherwise, you wouldn’t understand your follower base, which social media strategies may work for you, and which ones may require adjustments.
That said, let’s take a look at some of the best social media analytics tools that will improve your marketing strategy.
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Social media is all about content. That’s what grabs your followers’ attention and makes them stick around.
But, creating successful content is often easier said and done. You’ve got to know what type of content clicks with your audience, what topics are trending, and what your competitors are doing.
That’s where BuzzSumo comes in. This tool gathers data on what topics generate the most traction and provides content ideas relevant to your audience.
You only need to type in a specific keyword or domain.
On a similar note, BuzzSumo will also help you identify influencers relevant to your niche and see how your competitors are doing.
In terms of pricing, BuzzSumo offers a free version, but you’ll be limited to ten searches each month. Its paid plans start from $99/month.
Creating content around trending topics is one thing, though. You also need to figure out whether your posts perform well. And Buffer can help you with just that.
This social media analytics tool helps you track key engagement metrics, like clicks, shares, likes, and comments, to give you insights into what your audience thinks of your posts.
Not only that, but Buffer will also provide detailed information regarding your target audience’s demographics, enabling you to create content that’s custom-tailored for your followers.
And last but not least, this tool analyzes the performance of previous posts to determine the best times to publish content and schedule your posts accordingly.
Buffer will help you ensure that your content will experience optimal engagement levels.
In terms of pricing, Buffer also has a free version that covers basic features. Paid plans start from $6/month.
Although this tool is similar to Buffer, Hootsuite might be better for larger organizations.
First off, Hootsuite supports more social media networks. Besides Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+, Hootsuite also lets you manage WordPress blogs and YouTube channels.
Furthermore, although both platforms enable you to assign specific team members to certain social media accounts, Hootsuite takes it to a larger scale.
More specifically, this tool allows you to create groups of team members and groups of entire, multiple teams, making it easier to manage various social media accounts simultaneously.
Lastly, unlike Buffer, Hootsuite allows you to create and manage advertising campaigns across various platforms directly within the dashboard.
Pricing starts from $49/month, with a free 30-day trial available.
Being an all-in-one social media management tool, Sendible comes with anything your company needs, including analytics. But, what sets this platform apart from the others, is that it also offers Google My Business (GMB) support.
Why is this a big deal? You can use GMB posts to publish and share content, like videos, events, and texts up to around 250 words in length.
GMB posts can also help you stand out in local searches, improve search rankings, and drive more traffic to your website.
But, there’s a catch: GMB posts expire within a week. In other words, you’ll have to go back to your GMB account every seven days to post new content, making the process cumbersome.
But with Sendible, that’s no longer the case. This tool allows you to schedule your GMB posts ahead of time, sparing you from a few headaches.
Other notable features include a built-in CRM and a Twitter auto-retweet and auto-reply tool.
The built-in CRM allows you to get in touch with your audience in real-time, within the dashboards.
At the same time, you can use the auto-retweet and reply tool to quickly address your followers’ questions and share user-generated content, for example.
In terms of pricing, Sendible starts from $29/month, with a 14-day free trial available.
Brand24 is social media tool strictly built with monitoring in mind. With it, you can learn what people think about your brand on different social media channels.
You can use this information to find ways to improve your brand perception or hand it over to a digital branding company and let it do the job for you.
For starters, this tool allows you to track the engagement levels of your social media posts, giving you an insight into what type of content works and what doesn’t.
Furthermore, you can track any online mentions of your company by setting a predefined keyword. This can come in handy when trying to understand the tone of discussion within your follower base.
Brand24 also helps you discover and track popular hashtags.
And most importantly, this tool allows you to keep a close eye on your competitors.
With it, you can track their total number of positive and negative mentions, identify their primary communication channels, and analyze their engagement levels.
Brand24’s basic plan will set you back $59/month, with a 14-day free trial available.
Influencers can play a crucial role in a company’s social media marketing strategy.
After all, these social media personalities are viewed as experts within their niche and have a tightly-knit follower base behind them.
You can use that to your advantage by getting them to endorse your products and drive part of their audience to you.
But to make that work, you’ll need to find influencers that correspond with your brand’s core values, are active in the same niche, and share a similar target audience.
TapInfluence makes this process easy. Its Influencer Discovery tool can help you find the right match by revealing anything you need to know about an influencer, including its niche, age, location, and social connection.
What’s more, this tool also reveals the influencers’ audience demographics, like age, gender, location, and the type of content the audience engages the most with.
SproutSocial is another all-in-all social media management platform. Its strong suit, though, lies in its versatility.
This platform offers various solutions based on your business type, industry, and use case, to ensure that you’ll make the most out of this tool without needing to blow the budget on any unnecessary features.
In terms of analytics, Sprout Social allows you to keep track of your competitors, analyze and compare your social media campaign’s performance across multiple channels, monitor engagement, etc.
Furthermore, this platform provides both custom and templated data reports, ensuring that you track the KPIs that matter.
Pricing starts from $99/month with a 30-day free trial available.
If you’re on a tighter budget and looking to manage social media accounts on a select few platforms, like Facebook, Instagram, and Pinterest, Tailwind might be a good choice.
This social media management tool offers everything a small business may need. With it, you can schedule your post ahead of time, automatically generate hundreds of eye-catching designs for your posts, and track your analytics.
In terms of analytics, Tailwind will create reports, either daily, weekly, or monthly, covering the metrics of your interest.
Also, this tool will help you uncover popular topics and provide interest heatmaps that let you know if your content is suitable for your audience.
Tailwind offers a free version, but you’ll be limited to 20 posts and designs/month and get access to basic analytics features. Its paid plans start from $20/month, but if you’d like a 50% discount, you could choose to pay by the year.
9. Cyfe- Social Media Analytics Tools
Cyfe is an all-in-one business dashboard that allows you to monitor all of your data from a single place.
This platform supports over 100 integrations, including Youtube, LinkedIn, Twitter, Facebook, and Instagram, making it easy to track your social media campaigns’ performance on various platforms.
You’re not restricted to social media, though. You can also use Cyfe to monitor SEO, email, sales, finance, web analytics performance, and so on.
In other words, if you’re running an agency that manages multiple clients with different needs, or if you just don’t want to meddle with various tools to gather and analyze your data, Cyfe might be a good option for you.
The starting price is $19/month, with a 14-day free trial available.
All in all, gathering and analyzing data is a crucial part of your social media strategy, as that will give you insights into what your competitors are doing, what type of content works and doesn’t work, and how your audience perceives your brand.
But, with so many Social Media Analytics Tools available, which might be the right one for you?
If you’re a small or local business owner, tools like Buffer, Cyfe, Tailwind, and Sendible may be a good choice. They are affordable and provide good value for their money.
But, if you’re running a large-scale business or marketing agency, consider opting for SproutSocial, TapInfluence, Buzzsumo, Brand24, and HootSuite.
Although they might be more expensive, these Social Media Analytics Tools can turn your social media strategy into a powerhouse.